Perfecting design experiences everyday for almost 12 years
Helping products to turn their traffic into revenue with high impact experiments
High-volume B2C SaaS product with strong acquisition but weak activation. Users dropped before reaching first meaningful value. Improved early experience to drive activation and conversion.
🔒 Protected work · request access
Post-activation, most users completed one task and disappeared. Redesigned connected workflows and contextual re-entry points to build product habits and move users from single-use to sustained engagement.
🔒 Protected work · request access
Sole designer on Meahana — a facilitation platform that lets teams gather input, cluster themes with AI, and reach decisions in a single session. Owned everything from IA to shipped screens.
🔒 Protected work · request accessFull homepage redesign focused on improving activation and conversion for an AI writing tool with 1M+ users.
🔒 Protected work · request accessSole designer and founder of an AI-powered design estimation SaaS — from concept to live product with paying users.
🔒 Protected work · request accessWhen I'm not designing, I like getting away for a bit, traveling, taking photos, joking around with friends, or just spending slow weekends with my wife and daughter. Design is a big part of my life, but not all of it. Most of the inspiration I bring back into my work usually comes from these little moments outside the screen.
This case study is password protected.
Enter the password to view it.
