Perfecting design experiences everyday for almost 10 years
Helping products to turn their traffic into revenue with high impact experiments
High-volume B2C SaaS product with strong acquisition but weak activation. Users dropped before reaching first meaningful value. Improved early experience to drive activation and conversion.
Post-activation, most users completed one task and disappeared. Redesigned connected workflows and contextual re-entry points to build product habits and move users from single-use to sustained engagement.
Led the creation of a token-based design system from scratch, enabling a team of 12 designers to ship consistent, accessible UI at 3× the previous velocity.
When I'm not designing, I like getting away for a bit, traveling, taking photos, joking around with friends, or just spending slow weekends with my wife and daughter. Design is a big part of my life, but not all of it. Most of the inspiration I bring back into my work usually comes from these little moments outside the screen.
